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Brand Attitudes & Usage


Attitude and usage research is a valuable tool for understanding the marketplace appeal of your product or service, and the opportunities for sales within a targeted consumer group. This research focuses on the frequency of product or service use, frequency of product or service purchase, attitudes towards the merchandise in terms of strengths and weaknesses, and features an item or service lacks that would be desirable to the consumer. This research also explores respondent’s attitudes towards your brand in terms of loyalty and brand image. 

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